PepsiCo and Just Eat Takeaway have partnered with experiential experts TRO to deliver fan experiences at the 2024 UEFA Champions League final in London. TRO, alongside Omnicom agency Fuse, will bring the brands to life and engage fans in immersive ways at Trafalgar Square and Potters Field.
PepsiCo will combine music and football, challenging fans to compete in a single player experience and play football to the ‘unexpected, musical pulse of the game’. In addition to this, participants can also take part in mixology sessions and experiment with different cocktails.
Those interested in contributing to a good cause can also get involved in a scheme to encourage fans to return reusable cups and recycle cans. Volunteers will then have a chance to win PepsiCo and UCL prizes.
Just Eat Takeaway will invite fans to participate in a thrilling experience: ‘Delivery Bag Grabber Game’. As part of this, fans will be attached to a crane and lowered into a ball pit to win JET merchandise, vouchers and UCL tickets.
Rob O’Siochain, Head of Growth at TRO, commented:
PepsiCo and Just Eat Takeaway are two brands that truly understand the importance of fan culture. After months of planning alongside our valued partners at Fuse, we are hugely excited to see how each activation adds to the overall visitor experience.
The UCL Fan Festival will take place from 31 May – 2 June.
Featured image: TRO
