Why smaller political parties are gaining ground

Voters are crying out for change and better representation

On the surface, Labour appears to be the big winner. But a closer look reveals a more complex picture. Unlike the clear shift seen in the ‘red wall’ collapse, where Labour votes swung to the Tories, Conservative support is now scattering among parties like the Green Party and Reform. This reflects a growing discontent with traditional politics.

What’s fuelling this surge in support for smaller parties? Several factors are in play:

  1. Frustration with the status quo: scandals, flip-flopping on policies, and internal squabbles within major parties have left many voters fed up. They’re looking for alternatives that promise more integrity, accountability, and less political drama.
  2. Craving fresh perspectives: tired of the same Punch and Judy routine from the big players, voters are drawn to smaller parties and independents offering innovative ideas and solutions. These parties also carry less historical baggage, making them appealing to those wanting a break from traditional politics.
  3. Focus on local issues: independent and smaller parties often have greater focus on the area they’re representing; they’re not aiming for government so focusing on issues that impact the select seats they think they will win. For example, in the Green Party Manifesto launch focused on people living in Brighton and Bristol. This demonstrates a growing demand for representation that is less London and ‘Westminster bubble’ focused; people feel forgotten about, left behind and hurt from the letdown of ‘levelling up’.
  4. True representation: while Labour and the Conservatives dominate, they don’t always align with everyone’s beliefs — often critiqued for sitting in the ‘middle ground’ and trying to please too many people at once. This disconnect has voters turning to smaller parties that better mirror their personal views (in the age of me-me-me), even if these parties face uphill battles in major elections.

The rise of smaller parties and independents raises questions about the effectiveness of the current first-past-the-post (FPTP) voting system in the UK. FPTP often leads to disproportionate representation and relies heavily on voters knowing their local candidates rather than just national party leaders. This has sparked calls for proportional representation (PR), backed by smaller parties like the Liberal Democrats and the Green Party. PR could ensure Parliament seats better reflect each party’s share of the vote, potentially fostering more cooperative and inclusive governance.

Personally, I like the Party List system, where people vote for a party and seats are allocated based on the share of votes each party gets, like in European Parliament elections.

As we watch the political drama unfold on election night (as I always do — all night!), whether Labour wins a massive majority or smaller parties gain ground, one thing is clear: British voters are crying out for change and better representation. It’s a pivotal moment that could reshape the future of UK politics beyond the traditional party lines.

Featured image: RDNE Stock project / Pexels

Emily Jackson, Research Manager at 2CV

Emily Jackson is obsessed with understanding what makes people tick and uncovering the quirks of human behaviour. Her background in research and social sciences means she likes questioning everything and digging for answers. She has a breadth of knowledge and experience, working across both lifestyle and social clients, and has recently co-founded the MRS Young Person’s Sustainability Collective. Outside of work, Emily spends her time hunting down London’s (and the world’s) best coffee and veggie food

All articles