Wavemaker enhances its visual identity with Generative AI

60 Gen AI-created images exploring the character of the Orange Ball

Wavemaker today unveiled a collaboration with artificial intelligence artist, Kris Kashtanova, which explored using Generative AI to create new concepts, styles and aesthetics for its visual
brand identity.

The media agency already uses the orange dot in its logo as a visual representation of the Wavemaker attitude of Positive Provocation; how the Wavemaker teams are always pushing for better ways to grow brands. Wavemaker has now launched a series of 60 Gen AI created images based on specific inputs or prompts, all exploring the character of the signature Orange Ball.

Wavemaker is also encouraging its people to be creators and educating them with a toolkit on how to best use Generative AI image creation tools in concordance with its visual identity. The toolkit also covers the importance of ethical and legal considerations, and as new rules and regulations begin to take shape, the toolkit and Wavemaker’s approach will evolve with them.

Smart companies understand the power of AI and invest in upskilling its people to harness the technology. Also as an agency marketing team, we have to be explorative and look for new ways to delight our audiences. Working with Kris and tapping into her experience and creativity has been mind-blowing. Together we let our imaginations run wild in the investigation of all the things our Orange Ball could be up to and jamming over all the ways Gen AI can be used for on-brand marketing

Katrine Graugaard, Global Head of Marketing at Wavemaker

Featured image: Wavemaker / Kris Kashtanova