Swiss organisation Terre des Hommes has teamed up with creative consultancy ACNE, part of Deloitte Digital, to raise awareness on the increasing sexual violence against girls in Italy in a new campaign dubbed the ‘saddest clothing collection ever.’
The #InDifesa Collection campaign, with the collaboration of costume designer Giovanni Lipari and photographer Marco Vagnetti, features a collection of torn and ruined clothing that tells the poignant stories of the many victims of sexual violence across Italy.
The Terres de Hommes annual #InDifesa report on trends in sexual violence against minors in Italy found an increase of 44% in the last ten years, with 1,603 abuses in the country in 2022. 88% of these were against girls and young women.
That is why, on International Day of the Girl Child, Terre des Hommes sounded the alarm with #InDifesa Collection, the first clothing collection supporting young victims of sexual violence.
The collection comprises four girls’ and young women’s dresses that show the signs of violence, with four high-impact visuals that invite reflection on the urgency of this issue and to stand on the side of the girls.
The invitation is to tear off a t-shirt -or to wear a ruined one, to show solidarity with those who have been abused.
People can donate here.
Featured image: Terre des Hommes