Theme of the Month:
Has Covid forced us to rediscover joy in simplicity and our sense of self?

With the world getting increasingly complicated and fragmented, do we yearn for a more simple way of being? With social media, technology, politics on the brink of implosion, is it possible for us to simplify? For June, we explored this theme.

Stories

Is simplicity the enemy of storytelling?

M&C Saatchi's Ben Golik says brand storytelling is nothing new, so ...

Stories

What I learned about life from Waiting For Godot

Sixteenbynine's Elizabeth Anyaegbuna reflects on life and the joy in the ...

Playlist

Perspectives

Experiences

Those who can, don’t

As the cost of living surges, the idea of a simple ...

News

The Simple Life — MediaCat Magazine’s June 2022 playlist

Thanks to Mullenlowe Group for curating this playlist

Transformation

From the ‘shield of brand safety’ to the ‘full body armour of brand suitability’

Channel Factory's UK Rob Blake on moving from rigid brand safety ...

Stories

Nicole, Papa, and the search for simpler times

Truant London's Chris says that, the tougher the times, the more ...

Experiences

The simple life

M&C Saatchi's Sophie Lewis says, after Covid, some brands are leaning ...

Experiences

Why brands can’t disregard the rise of micro-communities

The days of just having a Facebook and Twitter presence are ...

Experiences

F*ck nuance

Andy Nairn's advice for marketers is to step back and spend ...

Transformation

The question of hybrid work

Hybrid work offers tremendous benefits, if companies can deal with its ...