Theme of the Month:
Has Covid forced us to rediscover joy in simplicity and our sense of self?

With the world getting increasingly complicated and fragmented, do we yearn for a more simple way of being? With social media, technology, politics on the brink of implosion, is it possible for us to simplify? For June, we explored this theme.


Is simplicity the enemy of storytelling?

M&C Saatchi's Ben Golik says brand storytelling is nothing new, so ...


What I learned about life from Waiting For Godot

Sixteenbynine's Elizabeth Anyaegbuna reflects on life and the joy in the ...




Those who can, don’t

As the cost of living surges, the idea of a simple ...


The Simple Life — MediaCat Magazine’s June 2022 playlist

Thanks to Mullenlowe Group for curating this playlist


From the ‘shield of brand safety’ to the ‘full body armour of brand suitability’

Channel Factory's UK Rob Blake on moving from rigid brand safety ...


Nicole, Papa, and the search for simpler times

Truant London's Chris says that, the tougher the times, the more ...


The simple life

M&C Saatchi's Sophie Lewis says, after Covid, some brands are leaning ...


Why brands can’t disregard the rise of micro-communities

The days of just having a Facebook and Twitter presence are ...


F*ck nuance

Andy Nairn's advice for marketers is to step back and spend ...


The question of hybrid work

Hybrid work offers tremendous benefits, if companies can deal with its ...