Theme of the Month:
The Right Tool for the Job

Technology can sometimes seem like it’s the only marketing story in town, but marketers have to be clever – and measured – in its use.

Experiences

How are traditional PR practitioners coping with the new media landscape?

We ask Yard's Lekha Ly and Emma Malcolmson for their thoughts

Stories

Interview with the Editor — TikTok For You

This month, and as part of a new series, author of Infinite Gamification Toby Beresford examines the...

Insights

Interview with the Editor — SubStack

Toby Beresford looks at the design behind SubStack and says one way to to think about them is the ho...

Insights

Interview with the Editor — Facebook Feed

This month, media expert Toby Beresford, lifts the lid on the design behind Facebook Feed AI

Transformation

Is your brand ready for the metaverse?

From creating a consistent brand identity to prioritising technology, dentsu international's Thomas ...

Experiences

Predictions for event and experiential marketing in 2022

With examples from Gucci and Vans, Sledge's MD, Sarah Yeats, looks at how immersion and branded cont...

Experiences

Metaverse: the next big thing around the corner

Shared virtual spaces where people are represented by digital avatars are poised to change much more...

News

London ranks first among top global cities for entrepreneurial success

Study reveals the leading global cities to start and grow a business, analysing key factors such as ...