Theme of the Month:
The Right Tool for the Job

Technology can sometimes seem like it’s the only marketing story in town, but marketers have to be clever – and measured – in its use.

Transformation

Is your brand ready for the metaverse?

From creating a consistent brand identity to prioritising technology, dentsu international's Thomas Le Thierry sums up what brands need to do to achieve success in this space

Experiences

Predictions for event and experiential marketing in 2022

With examples from Gucci and Vans, Sledge's MD, Sarah Yeats, looks at how immersion and branded content will be king in the year ahead

Experiences

Metaverse: the next big thing around the corner

Shared virtual spaces where people are represented by digital avatars are poised to change much more than gaming in coming years

News

London ranks first among top global cities for entrepreneurial success

Study reveals the leading global cities to start and grow a business, analysing key factors such as economic freedom, human capital, tech/digital ecosystems, financial initiatives, governmental covid relief and more

Experiences

Super sonic

Marijn Roozemond, Senior Creative Strategist at international creative music agency MassiveMusic explains how sonic branding can help marketers get back in the right key, post-pandemic

Experiences

Google launches AR makeup tool

The tech giant will partner with Perfect Corp and ModiFace to provide AR integration through front-facing camera

Stories

Delving into the Deepfake

Synthetic media has a wealth of opportunities for brands but the concept itself is also in need of a rebrand

Experiences

A sporting chance

Marissa Pace, CMO of World Rugby, explains how she is translating her passion for the sport for a new generation