Theme of the Month:
Shaking Up the Status Quo

There is a reason some strategies or theories are tried and tested – because they work. But sometimes they can be too safe. Sometimes, it’s just a great idea to shake things up a bit.


To in-house, or not to in-house? That is the question

Dan Chorlton, CEO and Co-Founder of GOA Marketing, looks at how, after lockdown, talent is going to be on the minds of most marketing leaders in the near future


Publishers take on Google for life after cookies

The struggle to identify and target consumers accurately online continues, but will this be an opportunity to level the playing field, asks Sean Hargrave


Streaming with opportunities

Samsung Ads’ Andy Jones reveals why advertisers should be excited about the growing audience of CTV


eSports becomes a major contender

Stadia may be opening up and tournaments tentatively taking place but the rise in eSports seems undiminished.


The formula for successful business transformation

The formula of a successful transformation requires us to look at the ecosystem and change individual elements with the whole in mind.


Have we entered a third generation of brands?

The new era of branding is undoubtedly marketing savvy, but it may be less bothered with brand building.


Social advertising dilemma

The campaign for Facebook to review its policies has demonstrated that all social media platforms have to be vigilant about what appears on their sites.

Social Impact

Advertising’s force for social good

Advertising and marketing can show us some of the ways that we can make a positive and unifying contribution to society.