Theme of the Month:
Making a Difference

How can we truly make a difference and push things forward? How can we avoid meaningless statements and change things? This month (February 2022) our contributors shared their thoughts.

Stories

Dave Dye’s cartoons… On Purpose

Dave Dye, LOVE & FEAR'S CCO and Founder, crafts cartoons on purpose for MediaCat Magazine

Commerce

Challenger brands to watch in 2022

From challenging the ride-sharing category to cutting the time of grocery deliveries to 10 minutes, embracing maximalism and taking on the metaverse, eatbigfish's challenger brands of 2022 offer innovative and simple solutions to some of the world's most complex issues

Social Impact

Challenging the status quo

As the marketing industry works to offset the negative impact that Covid has had on our sector, and especially women, Imagen Insights' Cat Agostinho reflects on how it's important to highlight the positive strides made over the past few years

Your brand is on fire
Transformation

Your brand is on fire

From dropping cryptocurrency to pushing for green media, TBWA\RAAD's Rafael Lavor gives us 6 things we can do right now to make a difference on climate change

Transformation

Can your business plug the digital skills gap?

Dan Chorlton, CEO of GOA Marketing, argues businesses have a responsibility to foster a culture of continuous learning

Neuroeconomics: transforming marketing this decade
Commerce

Neuroeconomics: transforming marketing this decade

In a world drowning in information, simply making and distributing materials and messaging is no longer enough, argues Turtl's Nick Mason

Social Impact

Panic at the sustainability briefing: how to really make a difference with your advertising

Author and copywriter Glenn Fisher on how to break the cycle of imitation

Three different ways to be creative
Insights

Three different ways to be creative

Chris West, CEO of Verbal Identity, reviews three books on creativity, from tips like 'The Seduction', to your leadership team pooling skills to survive a zombie apocalypse

Consumers in 2022: the three trends marketers need to know
Commerce

Consumers in 2022: the three trends marketers need to know

Creatopy's CEO, Gabriel Ciordas, gives us three trends marketers should know for the year ahead, from online to social to personalisation

Experiences

Listening to your consumer to make an impactful yet informed decision

If you truly want to drive loyalty with Gen Z, you need to involve your customers in grassroots conversations, writes Imagen Insights' Jay Richards

Experiences

Making a difference through micro connections

Wavemaker's Chief Growth Officer, Katie Lee, argues that making a positive impact begins with those everyday interactions

Meeting trailblazer Lauralee Whyte, the founder of Spectrum Speakers
Social Impact

Meeting trailblazer Lauralee Whyte, the founder of Spectrum Speakers

Lauralee spoke to us about founding her business during covid, diverse change in the industry, and the great resignation

Music makes the difference
Insights

Music makes the difference

In a world of scarce attention, not giving due care to music means the difference between getting your brand noticed and being ignored, writes Truant London's Chris Jefford

News

Starcom and Channel 4 launch new episodes of Brave Stories series to celebrate unique personal experiences from maternity and pregnancy to addiction

The six-part film series addresses workplace taboos and demonstrates how media can be more inclusive

Transformation

The future of work: move from transaction to co-creation

dentsu international's Victoria Livingstone argues that the psychological contract between employers and employees is changing

Experiences

What all brands can learn about making a difference from a sixty-year-old shirt commercial

On this month's theme of 'making a difference' Harbour Collective's Kevin Chesters says you need to spend your time focusing on one thing