Theme of the Month:
Face the Strange

How well are we coping with changes these days? To what extent are we turning to face them?

Experiences

What Birkenstock’s evolution from dad sandal to height of cool tells us about the future of fashion

Lindsey Stephens, Senior Engagement Director at Wolff Olins, examines how luxury brand partnerships with more affordable players can engage an elusive Gen Z audience

Insights

All that is solid

'Edison recognised that disruptive ideas both excited and scared people and that fear hampered adoption.' In his latest piece Richard Shotton introduces us to skeuomorphism

Stories

Face the strange

Genius Steals' Faris Yakob says it's hard to face the strange... clients say 'give me something that has never been done before, but show me it will work'

Insights

“Plus ca change, plus c’est la meme chose” (The more that changes, the more it stays the same)

How well do we turn to face strange changes? Harbour Collective's Kev Chesters recommends three books to show that, whilst technology changes, humans do not

Experiences

Ageism is not about being old

Chief Operating and Inclusion Officer at RAPP Group, Carolyn Stebbings, reflects on ageism and the fact there is value in all ages

Social Impact

How can brands navigate the topic of sustainability? 

Global Chief Strategy Officer at Iris, Ben Essen, reports on Earth Day, and what brands have been up to

Social Impact

Sustainability: does negative concern really drive positive change? 

Andreea, Behavioural Science Lead at Walnut Unlimited, looks at, amongst other things, the gap between what people say and what they do when it comes to being green

Stories

Lovehoney and the wild world of lockdown sex

MediaCat chat to the Lovehoney team about remote love, tackling stigma and having conversations around sexual wellness