The rock ‘n’ roll legends that are the Rolling Stones will open a world-first flagship store, ‘RS No. 9 Carnaby’ at 9 Carnaby Street in London’s Soho.
The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, will feature all the hallmarks of the iconic band and include exclusive new fashion and merchandise under the ‘RS No. 9 Carnaby’ brand available in-store and online beginning 9 September 2020.
The band is quoted by its management company as saying: “Soho has always encapsulated Rock ’n’ Roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy.”
This is not the first time the group has collaborated with London’s iconic street. In Christmas 2012, the band’s 50th anniversary was represented by 3D spheres suspended across the street containing artwork and album covers while the famous Carnaby arches were dressed with The Stones’ tongue logo.
The 2020 store will feature collections including exclusive and contemporary collaboration pieces for fans of all ages, including men’s, women’s and children’s fashion and accessories. A special glassware has been developed with Baccarat engraved with the Rolling Stones tongue. The store will also feature chairs and scarves from The Soloist, and raincoats and hats from premium Swedish raincoat brand Stutterheim.
A collection celebrating the Rolling Stones official Pantone colour – ‘Stones Red’ – along with exclusive limited-edition vinyl will also launch with the store.
Jointly curated by the Rolling Stones and Bravado, the shop fit follows the brand colours of red and black and the glass floor features lyrics, while the fitting rooms are adorned with iconic album artwork.
Mat Vlasic, CEO, Bravado said: “RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”