Earlier this summer CLICKON announced the launch of the world’s first Intelligent Virtual Studios (IVS). In an interview with MediaCat Magazine, CEO and co-founder Benjamin Potter now reveals how this new solution revolutionises content creation and empowers brands to ‘own their digital future’. Moreover, he shares how he envisions the future of agencies and production companies.
Hi, Benjamin. Could you please introduce yourself and CLICKON?
Benjamin Potter
I’m Benjamin Potter, CEO and co-founder of CLICKON. We started CLICKON with a mission to transform how content is created and delivered in the modern world. Our approach blends technology, creativity, and production efficiency to help brands tell powerful stories that resonate with their audiences. Today, we’re proud to be at the forefront of the industry, offering innovative solutions through our Intelligent Virtual Studios that empower brands to create high-quality content faster and smarter.
Ten years ago, you co-founded CLICKON as a ‘content creator disruptor’. How does CLICKON disrupt the creative industry?
CLICKON was built on the idea that the traditional methods of content creation were too slow, too costly, and too rigid for today’s fast-paced digital landscape. We disrupt the creative industry by leveraging technology to streamline production processes, making it easier for brands to create high-quality content at scale. Our Intelligent Virtual Studios (IVS) are a prime example of this disruption — by integrating creativity with cutting-edge tech, we’ve redefined what’s possible in content creation. We don’t just adapt to change; we drive it.
You recently unveiled the world’s first Intelligent Virtual Studios (IVS), revolutionising content creation. What is IVS and what inspired the idea behind it?
IVS is a game-changer in the world of content creation. IVS is an end-to-end solution that brings creative and production teams directly onto a brand’s platform, enabling them to ideate and produce content faster, more efficiently, and at a higher quality than ever before. The inspiration came from our desire to solve a real problem — how can brands keep up with the demand for content without sacrificing creativity or breaking the bank? IVS is the answer. It’s about giving brands the tools and the freedom to create on their terms — in-house, without expensive, cumbersome agencies that are becoming dinosaurs in a new era of advertising.
How does IVS empower brands to ‘own their digital future’?
It gives them full control over their content creation process. By integrating creative teams directly into their ecosystems, brands can produce content that’s not only aligned with their vision but also delivered at the speed and scale required in today’s market. This autonomy allows them to be more agile, responsive, and ultimately, more competitive. In essence, IVS is about enabling brands to take charge of their digital future, ensuring they’re always ahead of the curve. No locked in agency contracts — just flexible, scalable and as-a-service creative and production, led by the world’s best in their fields.
Finally, how do you envision the future of agencies and production companies if more brands choose to create their own content in-house?
The future of agencies and production companies is going to be shaped by collaboration and adaptability. As more brands bring content creation in-house, agencies and production companies will need to pivot from being solely execution partners to becoming strategic advisors and innovation hubs. There will always be a need for expertise, creativity, and outside perspective, but the role will evolve. It’s about finding new ways to add value, whether through specialised skills, cutting-edge technology, or by providing a fresh viewpoint that pushes brands to think differently. Those who can adapt will thrive in this new landscape.
Svilena Keane, Content & Social Editor at MediaCat Magazine
Svilena is the Content & Social Media Editor at MediaCat Magazine. She has a joint bachelor’s degree from Royal Holloway University, where she studied Comparative Literature and Art History. During her time at Royal Holloway, she was also the Editor-in-Chief of the student newspaper The Founder. Since then, she has worked at a number of digital and print publications in Bulgaria and the UK, covering a wide range of topics including arts, culture, business and politics. She is also the founder of the online blog Sip of Culture and a self-published poet.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
Performance Cookies
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!
Targeting Cookies
Cookies that gather information about your browsing habits. They remember that you have visited a website and, in order to provide you with ads that are more relevant, share this information with other organisations, such as advertisers and platforms on which we advertise. Examples: Twitter, LinkedIn and Facebook.
Without these cookies, online advertisements you see will be less relevant to you and your interests.
Please enable Strictly Necessary Cookies first so that we can save your preferences!
Earlier this summer CLICKON announced the launch of the world’s first Intelligent Virtual Studios (IVS). In an interview with MediaCat Magazine, CEO and co-founder Benjamin Potter now reveals how this new solution revolutionises content creation and empowers brands to ‘own their digital future’. Moreover, he shares how he envisions the future of agencies and production companies.
Hi, Benjamin. Could you please introduce yourself and CLICKON?
I’m Benjamin Potter, CEO and co-founder of CLICKON. We started CLICKON with a mission to transform how content is created and delivered in the modern world. Our approach blends technology, creativity, and production efficiency to help brands tell powerful stories that resonate with their audiences. Today, we’re proud to be at the forefront of the industry, offering innovative solutions through our Intelligent Virtual Studios that empower brands to create high-quality content faster and smarter.
Ten years ago, you co-founded CLICKON as a ‘content creator disruptor’. How does CLICKON disrupt the creative industry?
CLICKON was built on the idea that the traditional methods of content creation were too slow, too costly, and too rigid for today’s fast-paced digital landscape. We disrupt the creative industry by leveraging technology to streamline production processes, making it easier for brands to create high-quality content at scale. Our Intelligent Virtual Studios (IVS) are a prime example of this disruption — by integrating creativity with cutting-edge tech, we’ve redefined what’s possible in content creation. We don’t just adapt to change; we drive it.
You recently unveiled the world’s first Intelligent Virtual Studios (IVS), revolutionising content creation. What is IVS and what inspired the idea behind it?
IVS is a game-changer in the world of content creation. IVS is an end-to-end solution that brings creative and production teams directly onto a brand’s platform, enabling them to ideate and produce content faster, more efficiently, and at a higher quality than ever before. The inspiration came from our desire to solve a real problem — how can brands keep up with the demand for content without sacrificing creativity or breaking the bank? IVS is the answer. It’s about giving brands the tools and the freedom to create on their terms — in-house, without expensive, cumbersome agencies that are becoming dinosaurs in a new era of advertising.
How does IVS empower brands to ‘own their digital future’?
It gives them full control over their content creation process. By integrating creative teams directly into their ecosystems, brands can produce content that’s not only aligned with their vision but also delivered at the speed and scale required in today’s market. This autonomy allows them to be more agile, responsive, and ultimately, more competitive. In essence, IVS is about enabling brands to take charge of their digital future, ensuring they’re always ahead of the curve. No locked in agency contracts — just flexible, scalable and as-a-service creative and production, led by the world’s best in their fields.
Finally, how do you envision the future of agencies and production companies if more brands choose to create their own content in-house?
The future of agencies and production companies is going to be shaped by collaboration and adaptability. As more brands bring content creation in-house, agencies and production companies will need to pivot from being solely execution partners to becoming strategic advisors and innovation hubs. There will always be a need for expertise, creativity, and outside perspective, but the role will evolve. It’s about finding new ways to add value, whether through specialised skills, cutting-edge technology, or by providing a fresh viewpoint that pushes brands to think differently. Those who can adapt will thrive in this new landscape.
Featured image: Jakob Owens / Unsplash