Cinema advertising contractor Pearl & Dean announced a partnership with DIVE “to create and deliver bespoke experiential campaigns, strategic partnerships, productions, stunts and events in film and cinema advertising.“
Launched in 2021, DIVE is an experience agency working across consumer brands, film studios, distributors, broadcasters, content creators, record labels and cultural instutions.
The partnership is an extension of the two agencies’ collaboration. In 2021, Pearl & Dean and DIVE launched an experiential partnership between Birra Moretti (Heineken) and The Luna Cinema. They also collaborated on the partnership between Green & Black’s and Everyman, in which they created a chocolate, film and cocktail pairing experience and brought the campaign to life with the UK premiere for Silent Night.
As part of the partnership, all Pearl & Dean clients will be able to integrate DIVE as part of their campaigns.
Set up by Ellie Davidson (Executive Director), Gemma Cole (Creative & Production Director) and Richard Williams (Business Development & Strategy Director), DIVE has a strong heritage of working in the film and entertainment industry. The trio’s varied background includes working with leading brands such as Channel 4, Jameson Irish Whiskey, BFI, Warner Bros, Picturehouse and eOne.
Featured image: DIVE