Vinterior, the UK’s largest online marketplace for pre-owned furniture and homeware, has appointed outbloom to support customer acquisition through paid search and paid social channels.
The Manchester-based digital performance consultancy has been brought in to further increase Vinterior’s UK market share and work strategically with the internal teams to deliver on Q4 targets.
Julia Symonds, Co-Founder and Lead Consultant at outbloom, said: ‘We are thrilled to be partnering with Vinterior across their Google, Meta, Instagram and Pinterest presence. It’s clear that the team has an agile, test-and-learn approach and we’ve been impressed by their integrated team structure. We’re looking forward to delivering on Vinterior’s targets during Q4 and beyond.’
‘During our pitch, we saw an impressive opportunity to meet the demand for vintage and antique furniture online. Our goal is to efficiently scale new customer revenue via paid channels, in a controlled, addressable way.’
outbloom will utilise Vinterior’s first-party data and strategic insights to amplify non-brand revenue and increase Vinterior’s market share in the antique and vintage homeware sector via paid channels, both locally and internationally.
Featured image: Mark Sansum and Julia Symonds, Co-founders of outbloom
