Onetag, the Smart Curation platform, has partnered with Adelaide, the leader in attention-based media quality assessment. The new partnership will enhance Onetag’s offering, measuring its global premium supply against Adelaide’s AU attention metric data and making AU threshold-based targeting options available within Onetag. Under this partnership, Adelaide will also use Onetag Smart Curation for custom deal activation.
Filippo Gramigna, co-CEO at Onetag, commented in a press release: ‘This partnership with Adelaide is another sign of our commitment to providing our customers with the most complete programmatic solution. Adelaide has established itself as the leader in attention-based media quality measurement. Applying their AU data to our global supply enriches the vital element of attention in our already comprehensive suite of targeting options.’
In addition to facilitating day-to-day programmatic media planning, the integration will build on Adelaide’s expertise to offer AU-filtration as ‘a seamless targeting option for programmatic deals’. CEO and Founder of Adelaide, Marc Guldimann, said:
‘Our partnership with Onetag advances our goal of making media quality metrics readily accessible to all buyers. This integration is one of the most streamlined methods to target using AU, enabling advertisers to easily enhance media buying precision.’
Featured image: Onetag x Adelaide
