Molson Coors has appointed Ogilvy UK as the lead creative and strategic agency for its portfolio of brands, following a competitive process.
The Molson Coors account included brands such as Carling, Coors, Madri Excepcional, Rekorderlig, and Aspall.
Hannah Norbury, Molson Coors Marketing Director Western Europe, said, ‘Ogilvy has the strategic and creative firepower we need to drive connection and relevance with our consumers and ultimately help us in unlocking that growth.
We felt throughout the process that Ogilvy was the right agency that could help us in achieving this and are delighted to be appointing them as our new partner. Welcome to Molson Coors Ogilvy UK.’
For the final pitch round, Ogilvy UK was up against Havas (incumbent), BBH, and Mother. The winning approach drew on its breadth of capabilities, including 360 creativity and portfolio management consultancy, to oversee its complex family of brands today and into the future.
‘Molson Coors is not only home to incredible brands but an amazing and talented team of marketeers,’ Jules Chalkley, Chief ECD, Ogilvy UK said.
‘They were a joy to work with from start to finish. We can’t wait to start working on such iconic brands with big ambitions. Magic happens when our specialisms combine, proof that bringing creative excellence and earned-first thinking to bear can really impact client business at scale.’
Featured image: Jay Miller / Unsplash
