Swedish oat milk brand Oatly has appointed integrated global digital marketing business Jellyfish as its global media partner.
Jellyfish will work with Oatly across 40 markets across the globe, taking over from Omnicom’s PHD.
Oatly’s Global Media Director, Sarah Sutton, says the partnership will inject more ‘speed, agility and creative innovation’ into its media planning and execution.
‘We are thrilled to have Jellyfish working alongside us to support and guide us on this journey,’ she added.
Oatly appointed Jellyfish following a ‘characteristically inventive pitch process’, where Jellyfish showcased its ‘unconventional combination’ of media, creative, and brand strategy.
Nick Emery, Chief Executive of Jellyfish and Partner at the Brandtech Group added, ‘Oatly are the world’s most creatively led marketer. We are honoured, delighted and can’t wait to create good trouble with their brilliant creative teams.’
Featured image: Oatly campaign
