Experiences

No news is bad news

Whether it’s on social media, review sites or companies’ own webpages, there is no stopping a consumer scorned.

Experiences

The silver screen is still audiences’ favourite 

With people now glued to streaming for the latest releases, Pearl & Dean’s Kathryn Jacob argues that cinemas still have an important cultural role for audiences and advertisers

Contact

Insights

The power of Gen Z in a Customer Attention Economy

In Part One of our two-part exploration of GenZ, Jerome Hiquet argues that it’s their impressionable years that make this generation a unique challenge for marketers.

Commerce

Five reasons why marketers need to become better anthropologists

Marketers should develop a better understanding of ordinary people today to improve performance tomorrow.

Stories

The pandemic proves it doesn’t pay to be anti-social

Marketers must weigh up measurement challenges against the flexibility and reach of social advertising

Transformation

Flexibility and accountability now vital for the employer brand

Employees demand more flexible work structures, a proactive approach to career development and social accountability from their companies, to help cope with future uncertainty.

Stories

Delving into the Deepfake

Synthetic media has a wealth of opportunities for brands but the concept itself is also in need of a rebrand