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Modern marketing speak is so predictable, and examples of copycat culture in our industry are endless, says Amy Kean
Author Richard Shotton has one wish for marketing in 2022, it's that we focus on what doesn't change.
From creating a consistent brand identity to prioritising technology, dentsu international's Thomas Le Thierry sums up what brands need to do to achieve success in this space
From enjoyment and representation to regeneration, dismantling the system and the metaverse, Canopy Insight's Victoria Gerstman gives us five cultural trends for the year ahead
Brand purpose is one of the most hotly contested topics in marketing, but how can it actually be effective?
Brand positioning has evolved from a mark of ownership to an expression of purpose, but in an era of disruption more changes are on the cards, says Director at The Value Engineers, Giles Lury
Shared virtual spaces where people are represented by digital avatars are poised to change much more than gaming in coming years
With examples from Gucci and Vans, Sledge's MD, Sarah Yeats, looks at how immersion and branded content will be king in the year ahead
Changing attitudes and disrupted markets, rising prices and digital yuan, space stations and meta brands... author Peter Fisk looks at key moments for the year ahead
Truant London's CEO and Co-Founder, Chris Jefford, looks at what advertising can learn from music when it comes to driving attention
Age shouldn't be the missing component of diversity and inclusion, argues Emily Fairhead-Keen, Strategy Partner at Wavemaker UK
Julian Saunders shares some observations about Mattel's legendary rebrand of Barbie that Boris Johnson could use to pull off a makeover
From breastfeeding and financial gender stereotypes, to child poverty, homophobic hate crime and beauty standards... here are some marketing moments that caught our eye this year
Writing from Tel Aviv, ThoughtLeaders' Shoshana Eilon says the death of online cookies isn't the end of the world, and that context matters more than categories