MediaCat

December 2021: UK Consumer Confidence Briefing

John Gilbert, 05.01.2022

Age – it’s time for a rethink and a reset

Emily Fairhead-Keen, 07.12.2021

Over 6,000 votes cast to select the 2021 40 Over Forty

MediaCat, 07.12.2021

November 2021: UK Consumer Confidence Briefing

John Gilbert, 02.12.2021
All News »
Magic and Maths
The Only Thing That's Certain Is Uncertainty
Media for Social Good
The Right Tool for the Job
All Themes »

Features

Insights

Hide your purpose under a bushel

Brand purpose is one of the most hotly contested topics in marketing, but how can it actually be effective?

Richard Shotton, 17.01.2022
Stories

Advertising: reimagined. Why the language we use is a sign of bigger issues.

Modern marketing speak is so predictable, and examples of copycat culture in our industry are endless, says Amy Kean

Amy Kean, 12.01.2022
Insights

How will the business world change in 2022?

Changing attitudes and disrupted markets, rising prices and digital yuan, space stations and meta brands... author Peter Fisk looks at key moments for the year ahead

Peter Fisk, 10.01.2022
Experiences

Real love

CEO at Truant London, Chris Jefford, on how understanding fan culture in music can stop brands getting it wrong

Chris Jefford, 06.01.2022
Stories

MediaCat Magazine’s marketing moments of 2021

From breastfeeding and financial gender stereotypes, to child poverty, homophobic hate crime and beauty standards... here are some marketing moments that caught our eye this year

MediaCat, 29.12.2021
Experiences

Metaverse as the new marketing territory for visionary brands

Brands that can provide compelling in-world experiences, from games to desirable digital objects, are set to win.

Sami Can Besceli, 25.08.2021
Experiences

Metaverse: the next big thing around the corner

Shared virtual spaces where people are represented by digital avatars are poised to change much more than gaming in coming years

Sami Can Besceli, 25.06.2021
Stories

Foot in mouth disease

Brands are still finding their feet when it comes to tapping into the zeitgeist on social media but it’s a very fine line to tread, warns Chris Stokel-Walker

Chris Stokel-Walker, 07.04.2021
Stories

Locked down and uninspired

Chris Stokel-Walker asks why viewers were faced with such bland creative during a time when the opportunity to reach TV audiences and re-energise them was at an all-time high

Chris Stokel-Walker, 11.03.2021
Transformation

A bright future for advertising, post-Brexit

Despite all the uncertainty and early problems with red tape, ad execs feel they can still look forward to a positive collaborative working relationship with the EU, Catherine Turner discovers.

Catherine Turner, 16.02.2021
Transformation

Publishers take on Google for life after cookies

The struggle to identify and target consumers accurately online continues, but will this be an opportunity to level the playing field, asks Sean Hargrave

Sean Hargrave, 03.02.2021
Commerce

Why Arcadia Failed

Is a failure to understand the unique differences between on and offline retail behind the collapse of one of the UK’s formerly most successful fashion groups?

Russell Loarridge, 25.01.2021
Stories

The pandemic proves it doesn’t pay to be anti-social

Marketers must weigh up measurement challenges against the flexibility and reach of social advertising

Chris Stokel-Walker, 07.01.2021
Stories

Delving into the Deepfake

Synthetic media has a wealth of opportunities for brands but the concept itself is also in need of a rebrand

Morag Cuddeford-Jones, 16.12.2020
Social Impact

Consumers need help to feel charitable

In periods of personal financial uncertainty, discretionary spend and charitable giving are often hit hardest. Morag Cuddeford-Jones finds out what charities are doing to keep the funds flowing.

Morag Cuddeford-Jones, 16.11.2020
Commerce

Make it personal

For bricks and mortar to succeed, retailers have to deliver memorable experiences that can only be found on the physical shop floor.

Morag Cuddeford-Jones, 03.09.2020