MediaCat

London ranks first among top global cities for entrepreneurial success

MediaCat, 16.06.2021

Facebook introduces new monetisation tools for creators

MediaCat, 14.06.2021

When creativity meets politics

MediaCat, 14.06.2021

Songtradr acquires global creative music agency MassiveMusic

MediaCat, 07.06.2021
All News »
Magic and Maths
The Only Thing That's Certain Is Uncertainty
Media for Social Good
The Right Tool for the Job
All Themes »

Features

Experiences

Metaverse: the next big thing around the corner

Shared virtual spaces where people are represented by digital avatars are poised to change much more than gaming in coming years

Sami Can Besceli, 25.06.2021
Stories

Foot in mouth disease

Brands are still finding their feet when it comes to tapping into the zeitgeist on social media but it’s a very fine line to tread, warns Chris Stokel-Walker

Chris Stokel-Walker, 07.04.2021
Stories

Locked down and uninspired

Chris Stokel-Walker asks why viewers were faced with such bland creative during a time when the opportunity to reach TV audiences and re-energise them was at an all-time high

Chris Stokel-Walker, 11.03.2021
Transformation

A bright future for advertising, post-Brexit

Despite all the uncertainty and early problems with red tape, ad execs feel they can still look forward to a positive collaborative working relationship with the EU, Catherine Turner discovers.

Catherine Turner, 16.02.2021
Transformation

Publishers take on Google for life after cookies

The struggle to identify and target consumers accurately online continues, but will this be an opportunity to level the playing field, asks Sean Hargrave

Sean Hargrave, 03.02.2021
Commerce

Why Arcadia Failed

Is a failure to understand the unique differences between on and offline retail behind the collapse of one of the UK’s formerly most successful fashion groups?

Russell Loarridge, 25.01.2021
Stories

The pandemic proves it doesn’t pay to be anti-social

Marketers must weigh up measurement challenges against the flexibility and reach of social advertising

Chris Stokel-Walker, 07.01.2021
Stories

Delving into the Deepfake

Synthetic media has a wealth of opportunities for brands but the concept itself is also in need of a rebrand

Morag Cuddeford-Jones, 16.12.2020
Social Impact

Consumers need help to feel charitable

In periods of personal financial uncertainty, discretionary spend and charitable giving are often hit hardest. Morag Cuddeford-Jones finds out what charities are doing to keep the funds flowing.

Morag Cuddeford-Jones, 16.11.2020
Commerce

Make it personal

For bricks and mortar to succeed, retailers have to deliver memorable experiences that can only be found on the physical shop floor.

Morag Cuddeford-Jones, 03.09.2020