Cover

Insights

Digital out of home and the ‘sphere of influence’: A marketers’ answer to on-campus engagement

As students prepare to return to campus in September, brands have an opportunity to capture their attention using the power of DOOH.

Experiences

Turning customers into brand ambassadors

Simeon Aldred, Founder and Head of Strategy at Broadwick Live, reveals the details behind Printworks’s success

Transformation

‘Content’: To pitch or not to pitch

How does a client choose between a script they can read, and a collaborative response that can’t be completed in time?

Insights

6 takeaways from Cannes Lions

Cannes Lions International Festival of Creativity was held virtually last week. In addition to livestreamed awards shows, participants accessed a plethora of on-demand talks.

Experiences

Metaverse: the next big thing around the corner

Shared virtual spaces where people are represented by digital avatars are poised to change much more than gaming in coming years

Social Impact

It’s time for real-world actions

Brands must use the momentum of the pandemic to shift from profit to purpose

Insights

How marketers can use modern tech to overcome a Digital Divide with their customers

Marketers need a better understanding of the evolving customer journey, says Anthony Botibol, Senior Director of Marketing at Upland Software

Experiences

Super sonic

Marijn Roozemond, Senior Creative Strategist at international creative music agency MassiveMusic explains how sonic branding can help marketers get back in the right key, post-pandemic

Social Impact

The people demand purpose

Pete Grant, Strategy Director at GOOD, delves into the findings of the agency’s latest research into the public’s expectations around purpose

Navigating a sociotechnical age
Transformation

Navigating a sociotechnical age

From navigating our interactions with digital systems such as artificial intelligence and algorithms to a socially beneficial trajectory for technology, Alix Dunn walks us through the sociotechnical challenges we are currently facing

Stories

Connecting in the Moment

James Collins, Senior Vice President, Media Network at Rakuten Advertising explores the importance of context to successful advertising strategies

Transformation

Break down media’s walls

Nicole Kivel, Regional Managing Director of Retail Media, Northern Europe at Criteo explores how retailers can become media moguls

Online but off-limits
Experiences

Online but off-limits

Marion Ranvier, Web Accessibility and Foundation Director at Contentsquare argues that brands must work harder to make websites and apps more accessible

Transformation

The era of adaptation

Nielsen’s latest report urges companies to listen to the changes in the post-pandemic marketplace, but to be careful not to throw out tried and tested strategies

Transformation

Ad growth brings light at the end of the pandemic tunnel

Latest growth predictions from WARC and the Advertising Association are cause for optimism

Stories

Influencer marketing: an incredible creative opportunity

It’s just a shame some of it is a bit rubbish