Cover

Social Impact

Accessibility as a customer experience problem

Marianne Waite, Director of Inclusive Design at Interbrand talks about how brands are increasingly adopting more inclusive practices

Commerce

How much is too much?

Brands pulling their ads was just the start of its troubles for GB News

Stories

New heads in the game

Audiomob’s co-founder Christian Facey reveals the new gaming audiences are not who they seem.

Experiences

Metaverse as the new marketing territory for visionary brands

Brands that can provide compelling in-world experiences, from games to desirable digital objects, are set to win.

Transformation

The tech entrepreneur turned sci-fi writer changing writing for good

Amit Gupta, Founder at Sudowrite, hopes technology will help people become better writers

Insights

Digital out of home and the ‘sphere of influence’: A marketer’s answer to on-campus engagement

As students prepare to return to campus in September, brands have an opportunity to capture their attention using the power of DOOH.

Experiences

Turning customers into brand ambassadors

Simeon Aldred, Founder and Head of Strategy at Broadwick Live, reveals the details behind Printworks’s success

Transformation

‘Content’: To pitch or not to pitch

How does a client choose between a script they can read, and a collaborative response that can’t be completed in time?

Insights

6 takeaways from Cannes Lions

Cannes Lions International Festival of Creativity was held virtually last week. In addition to livestreamed awards shows, participants accessed a plethora of on-demand talks.

Experiences

Metaverse: the next big thing around the corner

Shared virtual spaces where people are represented by digital avatars are poised to change much more than gaming in coming years

Social Impact

It’s time for real-world actions

Brands must use the momentum of the pandemic to shift from profit to purpose

Insights

How marketers can use modern tech to overcome a Digital Divide with their customers

Marketers need a better understanding of the evolving customer journey, says Anthony Botibol, Senior Director of Marketing at Upland Software

Experiences

Super sonic

Marijn Roozemond, Senior Creative Strategist at international creative music agency MassiveMusic explains how sonic branding can help marketers get back in the right key, post-pandemic

Social Impact

The people demand purpose

Pete Grant, Strategy Director at GOOD, delves into the findings of the agency’s latest research into the public’s expectations around purpose

Navigating a sociotechnical age
Transformation

Navigating a sociotechnical age

From navigating our interactions with digital systems such as artificial intelligence and algorithms to a socially beneficial trajectory for technology, Alix Dunn walks us through the sociotechnical challenges we are currently facing

Stories

Connecting in the Moment

James Collins, Senior Vice President, Media Network at Rakuten Advertising explores the importance of context to successful advertising strategies