Cover

Experiences

The silver screen is still audiences’ favourite 

With people now glued to streaming for the latest releases, Pearl & Dean’s Kathryn Jacob argues that cinemas still have an important cultural role for audiences and advertisers

Transformation

A bright future for advertising, post-Brexit

Despite all the uncertainty and early problems with red tape, ad execs feel they can still look forward to a positive collaborative working relationship with the EU, Catherine Turner discovers.

Stories

Marrying maths and magic

Wolff Olins CEO Sairah Ashman has dug into the secret formula for building brand – and self.

Transformation

Publishers take on Google for life after cookies

The struggle to identify and target consumers accurately online continues, but will this be an opportunity to level the playing field, asks Sean Hargrave

Commerce

Why Arcadia Failed

Is a failure to understand the unique differences between on and offline retail behind the collapse of one of the UK’s formerly most successful fashion groups?

Stories

Streaming with opportunities

Samsung Ads’ Andy Jones reveals why advertisers should be excited about the growing audience of CTV

Stories

The pandemic proves it doesn’t pay to be anti-social

Marketers must weigh up measurement challenges against the flexibility and reach of social advertising

Stories

Delving into the Deepfake

Synthetic media has a wealth of opportunities for brands but the concept itself is also in need of a rebrand

Transformation

No FOMO with WFH

Remote working has its benefits but creative teams often fear the lack of stimulus and collaborative opportunities. There’s no FOMO at Somo, explains James Turner.

Social Impact

Consumers need help to feel charitable

In periods of personal financial uncertainty, discretionary spend and charitable giving are often hit hardest. Morag Cuddeford-Jones finds out what charities are doing to keep the funds flowing.

Stories

The great escape

Founder of The Barber Shop, co-chair of The Alliance of Independent Agencies, board member for the Effies UK council and non-executive director of the Brixton Finishing School, Dino Myers-Lamptey may have many roles, but variety is the spice of life.

Stories

What planet is programmatic on?

After recent complaints that the world of programmatic transacting is murky at best, ITV is attempting to clear up the digital ad supply chain, explains Mazen Hussain.

Commerce

Are boycotts good for business?

As brands struggle with reputation-defining issues both within and outside their business, has falling foul of consumer opinion actually been a positive?

Experiences

eSports becomes a major contender

Stadia may be opening up and tournaments tentatively taking place but the rise in eSports seems undiminished.

Experiences

A sporting chance

Marissa Pace, CMO of World Rugby, explains how she is translating her passion for the sport for a new generation

Insights

The power of Gen Z in a Customer Attention Economy

In Part One of our two-part exploration of GenZ, Jerome Hiquet argues that it’s their impressionable years that make this generation a unique challenge for marketers.