Following a rigorous recruitment process, the Cabinet Office has appointed Kate Taylor Tett as the new Director of the GREAT Britain & Northern Ireland campaign.
As Director, Taylor Tett will be responsible for overseeing the development and implementation of the GREAT campaign, which promotes the UK as a world-leading destination for business, tourism and education in over 150 countries.
Prior to her new appointment, Taylor Tett was Deputy Director of GREAT, in which she led the rebranding of GREAT with the new brand proposition ‘See Things Differently’.
The campaign has previously partnered with companies such as the BBC, British Airways, the Premier League, Universal Music and Darktrace.
Commenting on her appointment, Taylor Tett said: ‘I am honoured to have been chosen as the Director of GREAT. It has never been more important to project a consistent and compelling image of the UK on the world stage. As part of my vision for the campaign I’m keen we work closely with more private sector partners to showcase the full breadth of creativity and innovation the UK has to offer. I urge individuals and companies to get involved, join the campaign and help us to encourage the world to ‘see things differently’.
Featured image: Kate Taylor Tett