The fourth annual virtual Global Connected Packaging Summit by Appetite Creative will return on Wednesday, 8 May 2024, featuring insights from experts about technology, innovation, packaging, branding and sustainability.
The one-day virtual conference, which is free to attend, will showcase how businesses can adopt connected packaging to create engaging customer experiences, gather valuable first-party data and drive increased sales.
The conference will be presented by Jenny Stanley, Managing Director at Creative technology studio Appetite Creative.
‘We’re pleased to once again host the Global Connected Packaging Summit and welcome a wide range of experts to share their invaluable perspectives on the future of connected packaging and its impact on consumer engagement and brand experiences,’ she said.
The Global Connected Packaging Summit 2024 will feature discussions and presentations from Ivan Gonzalez, CEO of Recycl3r, Thomas Vollmuth, Head of Brand Owner Management at Koenig and Bauer, Gavin Ger, CEO and Founder of Laava, and Mohamed Bassyouny, Business Development Manager at SIG.
The speakers will share insights and expertise on key topics, including QR codes, NFC, RFID, AR, AI, sustainability, reuse, innovative packaging approaches and how to effectively implement connected packaging.
Last year’s event saw over 400 attendees including brands such as SIG, Kelloggs, Amazon, Tetra Pak, Danone and The PackHub. Attendees this year include Tetra Pak, Nestle, SIG, Laava, Recycl3r, Amazon and Greiner Packaging, among others.
According to the research from Appetite Creative’s third annual connected packaging survey released earlier this year, found sustained interest over the last 12 months with 82% of those surveyed stating they have used connected packaging, compared to over four-fifths (81%) from the survey released in 2023 and over half (54%) in 2022.
‘Our recent research shows the perceived value of data collection through connected packaging rising, especially in the context of the imminent demise of third-party cookie data. I’m looking forward to uncovering new ways brands can tap into this evolving technology,’ Stanley added.
Featured image: Global Connected Packaging Summit
