The Walt Disney Company in its quarterly financial report disclosed this week that its streaming platform Disney+ has racked up 94.9 million subscribers. Launched in November 2019, Disney+ had the target of hitting 90 million subscribers by 2024. A mere 15 months after its launch, Disney+ has set itself a new target: reaching 230 to 260 million subscribers by 2024.
The new target might seem a bit ambitious but Disney+ is working on various new content that will attract a new wave of subscribers. With The Mandalorian already a major success, premiering soon are Raya and the Last Dragon, as well as the most recent Marvel additions The Falcon and the Winter Soldier and Loki. Around 10 new Star Wars shows, 10 new Marvel series and 15 live-action, animation and Pixar features are in the works.
This might mean trouble for main rival Netflix. Netflix announced last month that it reached around 203 million subscribers worldwide and will release one movie and one series every week in 2021.
In comparison, Disney with all of its streaming platforms; Disney+, ESPN+, and Hulu, has around 146 million subscribers in total. Additionally, Disney is launching a new channel aimed at adults, Star, as part of Disney+. The Star channel will debut on Disney+ on February 23 in Europe, Canada and New Zealand, and will include original shows as well as other content from Disney Television Studios, 20th Century Studios, 20th Television, ABC and Searchlight Pictures.
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