Transformation

Digest

How I learnt to stop worrying and love the cookie-pocalypse

Writing from Tel Aviv, ThoughtLeaders' Shoshana Eilon says the death of online cookies isn't the end of the world, and that context matters more than categories

Trends

Cultural shifts to watch in 2022

From enjoyment and representation to regeneration, dismantling the system and the metaverse, Canopy Insight's Victoria Gerstman gives us five cultural trends for the year ahead

Perspectives

Is your brand ready for the metaverse?

From creating a consistent brand identity to prioritising technology, dentsu international's Thomas Le Thierry sums up what brands need to do to achieve success in this space

Perspectives

Age – it’s time for a rethink and a reset

Age shouldn't be the missing component of diversity and inclusion, argues Emily Fairhead-Keen, Strategy Partner at Wavemaker UK

Perspectives

Can you make a brand sing without social?

Nikki Cunningham, MD of Curious, explores how Lush can achieve successful marketing in 2022 without the use of direct social media

Interviews

The grit in the oyster

Eve Sleep’s CEO Cheryl Calverley on why she’s always looking to shake up the status quo

Perspectives

To in-house, or not to in-house? That is the question

Dan Chorlton, CEO and Co-Founder of GOA Marketing, looks at how, after lockdown, talent is going to be on the minds of most marketing leaders in the near future

Perspectives

A little more conversation

WPNC’s Digital Strategy Director, Dan Martin, discovers why sometimes the answer lies in asking the question

Interviews

The tech entrepreneur turned sci-fi writer changing writing for good

Amit Gupta, Founder at Sudowrite, hopes technology will help people become better writers

Perspectives

‘Content’: To pitch or not to pitch

How does a client choose between a script they can read, and a collaborative response that can’t be completed in time?

News

London ranks first among top global cities for entrepreneurial success

Study reveals the leading global cities to start and grow a business, analysing key factors such as economic freedom, human capital, tech/digital ecosystems, financial initiatives, governmental covid relief and more

News

YouTube’s updated terms of service come into effect

The update includes changes in content monetization and privacy

News

Is Apple running a monopoly?

Epic battle brewing between Fortnite developer and Apple

Navigating a sociotechnical age
Interviews

Navigating a sociotechnical age

From navigating our interactions with digital systems such as artificial intelligence and algorithms to a socially beneficial trajectory for technology, Alix Dunn walks us through the sociotechnical challenges we are currently facing

Perspectives

Break down media’s walls

Nicole Kivel, Regional Managing Director of Retail Media, Northern Europe at Criteo explores how retailers can become media moguls

News

Hey Internet, leave those kids alone

The UK Government is to ban online junk food adverts and fine companies who fail to protect children from harmful content