Stories

Features

Advertising: reimagined. Why the language we use is a sign of bigger issues.

Modern marketing speak is so predictable, and examples of copycat culture in our industry are endless, says Amy Kean

Perspectives

The human condition: What Barbie can teach Boris

Julian Saunders shares some observations about Mattel's legendary rebrand of Barbie that Boris Johnson could use to pull off a makeover

Perspectives

Where next for brand positioning?

Brand positioning has evolved from a mark of ownership to an expression of purpose, but in an era of disruption more changes are on the cards, says Director at The Value Engineers, Giles Lury

Stories

Intercultural branding: evolving heritage brands for the new world

RED UNIT's Thorranze Cheung looks at heritage brands for the new world and why it's important to preserve them, with examples from Polaroid, Burger King and IRN-BRU

Features

MediaCat Magazine’s marketing moments of 2021

From breastfeeding and financial gender stereotypes, to child poverty, homophobic hate crime and beauty standards... here are some marketing moments that caught our eye this year

Perspectives

The human condition

Was Allegra Stratton’s behaviour really that bad?

Perspectives

New heads in the game

Audiomob’s co-founder Christian Facey reveals the new gaming audiences are not who they seem.

Perspectives

‘Content’: To pitch or not to pitch

How does a client choose between a script they can read, and a collaborative response that can’t be completed in time?