Unilever to prioritise spend with suppliers embracing diversity

The FMCG giant has been a vocal supporter of the living wage and diversity, now it is encouraging suppliers to follow its lead


UK ad industry meets at RESET 2021

The first-ever joint industry conference by UK’s advertising trade associations focuses on economic recovery, the impact of Covid-19 and public trust in advertising

All for one and one for all

All for one and one for all

How companies responded to the global pandemic has created a seismic shift in what customers perceive to be brands’ most important values, according to the FutureBrand Index 2020.


Consumers need help to feel charitable

In periods of personal financial uncertainty, discretionary spend and charitable giving are often hit hardest. Morag Cuddeford-Jones finds out what charities are doing to keep the funds flowing.


Building on experiences for future generations

Nationwide Building Society is adding personal recollections of customers’ reactions to the coronavirus pandemic to its archives of building society history to better understand its members’ needs.


Social advertising dilemma

The campaign for Facebook to review its policies has demonstrated that all social media platforms have to be vigilant about what appears on their sites.


Advertising’s force for social good

Advertising and marketing can show us some of the ways that we can make a positive and unifying contribution to society.


Brand activism must translate into brand action

Activists and the public alike will be waiting for real action to take place, sooner rather than later.