News

Nielsen launches new tool to accelerate diversity transformation

Gracenote Inclusion Analytics provides new demographic insights across TV talent and audience

Trends

Flexibility and accountability now vital for the employer brand

Employees demand more flexible work structures, a proactive approach to career development and social accountability from their companies, to help cope with future uncertainty.

News

Unilever to prioritise spend with suppliers embracing diversity

The FMCG giant has been a vocal supporter of the living wage and diversity, now it is encouraging suppliers to follow its lead

News

UK ad industry meets at RESET 2021

The first-ever joint industry conference by UK’s advertising trade associations focuses on economic recovery, the impact of Covid-19 and public trust in advertising

All for one and one for all
Trends

All for one and one for all

How companies responded to the global pandemic has created a seismic shift in what customers perceive to be brands’ most important values, according to the FutureBrand Index 2020.

Features

Consumers need help to feel charitable

In periods of personal financial uncertainty, discretionary spend and charitable giving are often hit hardest. Morag Cuddeford-Jones finds out what charities are doing to keep the funds flowing.

News

Building on experiences for future generations

Nationwide Building Society is adding personal recollections of customers’ reactions to the coronavirus pandemic to its archives of building society history to better understand its members’ needs.

News

Social advertising dilemma

The campaign for Facebook to review its policies has demonstrated that all social media platforms have to be vigilant about what appears on their sites.