Social Impact Archives - MediaCat

Girlhood and the hyper-segmentation of identity

How influencers and brands are changing product storytelling

Mask wearing: Self censorship or sound advice?

The Advertising Association found less than half LGBTQ+ people felt they ...

Navigating advertising during a cost of living Christmas

Common People's Aoife on brands driving advertising, but with empathy

Into the emotional panopticon

Unmasking the wider risks of an emotion-detecting AI world

Is there a problem in Adland?

Clamouring for shock value... a pervasive trend in the industry

AI will create a new world of digital narcissism

AI learns from our past... it will hack our foibles

Should sustainable brands participate in Black Friday?

Overconsumption arguably goes against a sustainable brand ethos

Shelter’s humour tackles the housing emergency

Shelter's Head of Marketing on pressuring politicians for lasting change

Q&A: from creativity to care, with Innocean’s Alvin Ho

Behind the scenes of the world’s first fly-repellent canteen

Corporate masks exist: what’s the real face of a company?

Ben Kay investigates the many masks of a brand

Unmasking women’s pleasure

Brands advocate for realism, but what about sexual health?

Big Brother is watching you… then posting about it on TikTok

There are parallels with the creative industry when it comes to ...

Of course we don’t care, we’re tired

Brands should aim for ‘love’ status or face doom

Power shift: inclusivity is in

Representation in media and marketing to Gen Z

People can’t afford to eat healthy: will brands step up?

A food system rigged against consumers

Ria Hebden on building an inclusive women’s network

Creating social and system change within the TV industry

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