Social Impact

Perspectives

The human condition: What Barbie can teach Boris

Julian Saunders shares some observations about Mattel's legendary rebrand of Barbie that Boris Johnson could use to pull off a makeover

Trends

Cultural shifts to watch in 2022

From enjoyment and representation to regeneration, dismantling the system and the metaverse, Canopy Insight's Victoria Gerstman gives us five cultural trends for the year ahead

Perspectives

Aging isn’t the problem, ageism is

Anna Dalziel, Founder of 40 Over Forty, highlights the importance of having difficult conversations

News

Over 6,000 votes cast to select the 2021 40 Over Forty

40 Over Forty continues to give a platform for age positivity

Perspectives

Predictions for event and experiential marketing in 2022

With examples from Gucci and Vans, Sledge's MD, Sarah Yeats, looks at how immersion and branded content will be king in the year ahead

Interviews

Accessibility as a customer experience problem

Marianne Waite, Director of Inclusive Design at Interbrand talks about how brands are increasingly adopting more inclusive practices

News

How much is too much?

Brands pulling their ads was just the start of its troubles for GB News

Perspectives

It’s time for real-world actions

Brands must use the momentum of the pandemic to shift from profit to purpose

Perspectives

The people demand purpose

Pete Grant, Strategy Director at GOOD, delves into the findings of the agency’s latest research into the public’s expectations around purpose

Perspectives

Time to be seen

Dr Rebecca Swift, head of creative insights at Getty Images, explains how marketers can represent marginalised groups more authentically

News

Real women exercise

A copyright-free image library featuring women of different sizes, ages and backgrounds encouraging more women to keep active

News

Unilever removes “normal” from packaging, ads

The company will change the packaging of more than 200 beauty and personal care products

Perspectives

Scared of taking a stand

You should be more scared of not taking one, says Laura Smith, Managing Editor, Speak Media

News

Nielsen launches new tool to accelerate diversity transformation

Gracenote Inclusion Analytics provides new demographic insights across TV talent and audience

Trends

Flexibility and accountability now vital for the employer brand

Employees demand more flexible work structures, a proactive approach to career development and social accountability from their companies, to help cope with future uncertainty.

News

Unilever to prioritise spend with suppliers embracing diversity

The FMCG giant has been a vocal supporter of the living wage and diversity, now it is encouraging suppliers to follow its lead