Social Impact

News

Hopes for Cannes 2023

Al Mackie, CCO at RAPP UK, reflects on this year's Cannes Lions and says what he'd like to see next ...

Features

Those who can, don’t

As inflation and the cost of living surges, the very idea of living a simple life, for some, is an a...

Digest

Why brands can’t disregard the rise of micro-communities

The days of just having a Facebook and Twitter presence are over, argues The Social Element's Chloé...

Interviews

Q&A with Gaby Huddart — Editor-in-Chief of Good Housekeeping and Group Editorial Director at Hearst Lifestyle

MediaCat chat to Gaby about gazing into the future, adapting to the times, the cost of living crisis...

Meeting trailblazer Lauralee Whyte, the founder of Spectrum Speakers
Interviews

Meeting trailblazer Lauralee Whyte, the founder of Spectrum Speakers

Lauralee spoke to us about founding her business during covid, diverse change in the industry, and t...

Perspectives

Destroy the past (but maybe keep some of the good bits)

MullenLowe Group UK's Hannah Hayes-Westall looks to the cultural output of the 1920s and asks, can w...

Digest

The Red Mist: how to channel anger for positive change

Co-founder of Sixteenbynine, Elizabeth Anyaegbuna, says recent events have got her blood boiling, bu...

Digest

Love, fear, and the independent artist

Truant London's Chris Jefford highlights the challenges that independent artists, musicians and crea...

Perspectives

All you need is love

CSO at M&C Saatchi, Sophie Lewis, says fear is a destructive force and the world around us right now...

Perspectives

Ageism is not about being old

Chief Operating and Inclusion Officer at RAPP Group, Carolyn Stebbings, reflects on ageism and the f...

Perspectives

How can brands navigate the topic of sustainability? 

Global Chief Strategy Officer at Iris, Ben Essen, reports on Earth Day, and what brands have been up...

Perspectives

Sustainability: does negative concern really drive positive change? 

Andreea, Behavioural Science Lead at Walnut Unlimited, looks at, amongst other things, the gap betwe...

Perspectives

Why your brand purpose isn’t just a passing trend

A slower, more intentional approach to purpose is the way to go, says Julian Harriman-Dickinson, Co-...

Perspectives

How can brands balance the all-important growth and ethics?

Interbrand's Strategy Director Naeiri Zargarian argues ethical practices should be built into a bran...

Perspectives

Power to the people: a review of Jon Alexander’s ‘Citizens’

The citizen way of thinking... Alexander’s new book offers an optimistic view of what’s possible...

Features

Challenger brands to watch in 2022

From challenging the ride-sharing category to cutting the time of grocery deliveries to 10 minutes, ...