MediaCat

London ranks first among top global cities for entrepreneurial success

MediaCat, 16.06.2021

Facebook introduces new monetisation tools for creators

MediaCat, 14.06.2021

When creativity meets politics

MediaCat, 14.06.2021

Songtradr acquires global creative music agency MassiveMusic

MediaCat, 07.06.2021
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The Only Thing That's Certain Is Uncertainty
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Social Impact

Perspectives

It’s time for real-world actions

Brands must use the momentum of the pandemic to shift from profit to purpose

Damian Douglas, 23.06.2021
Perspectives

The people demand purpose

Pete Grant, Strategy Director at GOOD, delves into the findings of the agency’s latest research into the public’s expectations around purpose

Pete Grant, 07.06.2021
Perspectives

Time to be seen

Dr Rebecca Swift, head of creative insights at Getty Images, explains how marketers can represent marginalised groups more authentically

Dr. Rebecca Swift, 01.04.2021
News

Real women exercise

A copyright-free image library featuring women of different sizes, ages and backgrounds encouraging more women to keep active

MediaCat, 29.03.2021
News

Unilever removes “normal” from packaging, ads

The company will change the packaging of more than 200 beauty and personal care products

MediaCat, 10.03.2021
Perspectives

Scared of taking a stand

You should be more scared of not taking one, says Laura Smith, Managing Editor, Speak Media

Laura Smith, 08.03.2021
News

Nielsen launches new tool to accelerate diversity transformation

Gracenote Inclusion Analytics provides new demographic insights across TV talent and audience

MediaCat, 17.02.2021
Trends

Flexibility and accountability now vital for the employer brand

Employees demand more flexible work structures, a proactive approach to career development and social accountability from their companies, to help cope with future uncertainty.

MediaCat, 11.02.2021
News

Unilever to prioritise spend with suppliers embracing diversity

The FMCG giant has been a vocal supporter of the living wage and diversity, now it is encouraging suppliers to follow its lead

Sean Hargrave, 04.02.2021
News

UK ad industry meets at RESET 2021

The first-ever joint industry conference by UK’s advertising trade associations focuses on economic recovery, the impact of Covid-19 and public trust in advertising

MediaCat, 28.01.2021
All for one and one for all
Trends

All for one and one for all

How companies responded to the global pandemic has created a seismic shift in what customers perceive to be brands’ most important values, according to the FutureBrand Index 2020.

MediaCat, 30.11.2020
Features

Consumers need help to feel charitable

In periods of personal financial uncertainty, discretionary spend and charitable giving are often hit hardest. Morag Cuddeford-Jones finds out what charities are doing to keep the funds flowing.

Morag Cuddeford-Jones, 16.11.2020
News

Building on experiences for future generations

Nationwide Building Society is adding personal recollections of customers’ reactions to the coronavirus pandemic to its archives of building society history to better understand its members’ needs.

MediaCat, 26.10.2020
News

Social advertising dilemma

The campaign for Facebook to review its policies has demonstrated that all social media platforms have to be vigilant about what appears on their sites.

MediaCat, 04.09.2020
Perspectives

Advertising’s force for social good

Advertising and marketing can show us some of the ways that we can make a positive and unifying contribution to society.

Stephen Woodford, 03.09.2020
News

Brand activism must translate into brand action

Activists and the public alike will be waiting for real action to take place, sooner rather than later.

MediaCat, 03.09.2020