Experiences

Features

Metaverse as the new marketing territory for visionary brands

Brands that can provide compelling in-world experiences, from games to desirable digital objects, are set to win.

Interviews

Turning customers into brand ambassadors

Simeon Aldred, Founder and Head of Strategy at Broadwick Live, reveals the details behind Printworks’s success

Features

Metaverse: the next big thing around the corner

Shared virtual spaces where people are represented by digital avatars are poised to change much more than gaming in coming years

News

Facebook introduces new monetisation tools for creators

Competition for content creators is heating up and Facebook feels it

Perspectives

Super sonic

Marijn Roozemond, Senior Creative Strategist at international creative music agency MassiveMusic explains how sonic branding can help marketers get back in the right key, post-pandemic

News

Songtradr acquires global creative music agency MassiveMusic

The deal aims to create a complete tech enabled music solution for brands in the digital age.

News

Euro Trash or 3D heaven

Eurovision came to fans throughout the week in glorious 3D

Online but off-limits
Perspectives

Online but off-limits

Marion Ranvier, Web Accessibility and Foundation Director at Contentsquare argues that brands must work harder to make websites and apps more accessible