Commerce

Perspectives

How to unlock the motivating forces of consumers to build an ROI-bustin’ campaign

"John Lennon once said, 'There are two basic motivating forces: fear and love', but he didn't know about the metaverse." Seen Connects' Joe Mowles digs into what drives us

Digest

Connecting on a human level: why emotions are the next big B2B marketing tool 

Turtl's Nick Mason argues that, in reality, B2B business decisions are even more emotional than B2C ones

Perspectives

Thank you for your attention, the future of media

As global ad spend continues its recovery, Thomas Le Thierry, EMEA CEO of Media at dentsu international, says a new media value system is needed

Perspectives

Can a virtual world save our planet… or will it just make things worse?

Possible Future's Sixtine Naquet-Radiguet, Vincent Defrenet and Grégoire Mulot discuss the realistic potential of the metaverse

Commerce

Why retail media is the future of AdTech

Retail media could offer a utopia if data is managed properly, says Moloco's Paul Childs

Interviews

Meet Seedtag’s Paul Thompson

Seedtag's UK and Netherlands Country Manager Paul Thompson's thoughts on company's progress, digital marketing and the post-cookie world

News

Tailored digital ads and e-commerce to drive 8% growth in OTC adspend this year

Digital will rise from 46% of OTC budgets in 2021 to 49% in 2023

Features

Challenger brands to watch in 2022

From challenging the ride-sharing category to cutting the time of grocery deliveries to 10 minutes, embracing maximalism and taking on the metaverse, eatbigfish's challenger brands of 2022 offer innovative and simple solutions to some of the world's most complex issues

Neuroeconomics: transforming marketing this decade
Features

Neuroeconomics: transforming marketing this decade

In a world drowning in information, simply making and distributing materials and messaging is no longer enough, argues Turtl's Nick Mason

Consumers in 2022: the three trends marketers need to know
Trends

Consumers in 2022: the three trends marketers need to know

Creatopy's CEO, Gabriel Ciordas, gives us three trends marketers should know for the year ahead, from online to social to personalisation

Features

Gaming invented the metaverse, but where is it going next?

The Value Engineers' Simon Stokes looks to entertainment crossovers into parallel worlds, the way we work and play, Earth version 2.0, and the wacky world of NFTs for answers

Trends

Gaming, streaming, discoverability: what defines today’s TV landscape for advertisers?

From automatic content recognition to advertising-based video on demand, Samsung Ads Europe's Nik Dewar on what's defining the TV landscape right now

News

Commercial radio advertising revenues hit an all-time high in 2021

Radiocentre data reveals commercial radio grew 25% year-on-year

News

January 2022: UK Consumer Confidence Briefing

The monthly UK Consumer Confidence Barometer undertaken by GfK shows confidence fell in 4 of the 6 major UK regions

Trends

What we hoped and what we found: A retrospective analysis of the last decade’s worth of trends

Deeper Founder Ihsan Özçıtak and Medina Turgul DDB’s Managing Strategy Director Berkant Avcı look back at the last ten years of trends and predictions

News

December 2021: UK Consumer Confidence Briefing

The monthly UK Consumer Confidence Barometer undertaken by GfK shows confidence rose in 3 of the 6 major UK regions