Zach Kemp-Hall, Author at MediaCat

Zach Kemp-Hall

Zach Kemp-Hall is a lifelong gamer with 25 years of gaming experience and an experienced market researcher specialising in the videogame business. He’s worked on research projects with the biggest gaming clients in the industry and lives to analyse and hypothesise on gaming’s major developments.

ALL ARTICLES

Sisyphus and Limp Bizkit: happiness in the age of discontent

Live by the mantra of Fred Durst: keep rollin', rollin', rollin'...... 10.04.2023

The console wars are dead; long live the content wars

2CV’s Zach Kemp-Hall digs into, by way of Skyrim, Fallout and God of War, what PlayStation and Xbo... 21.03.2022

It’s the hyperreal thing

Q&A: YouGov on the ad preferences of the generations

Knowledge of awe gives brands a route map to success

The end of the Gen Z sex recession is here

Next-Gen Media launches programmatic DOOH

Audience Store and Fenestra join forces

Trainline launches new media offer

Sonder predicts growth for owned media in 2025

Talking regenerative brand design with Bob Sheard

Simon Akers and Jaz Poke on neurodiversity in media

Sam Missingham introduces Meet The Booktokers

Future of Media: Key takeaways

Knowledge of awe gives brands a route map to success

The end of the Gen Z sex recession is here

Designing spaces for football’s fashion love-in

The new generation: a golden age of vitality

Zach Kemp-Hall

ALL ARTICLES