Yelena Gaufman

CSO at Fold7

Yelena heads up Fold7’s strategic department, responsible for developing brand and communication strategies for global and UK brands. Yelena has been a strategist in the industry for over 20 years, leading strategy for global FMCG brands, fabric-of-the-nation local brands, tech start-ups and NGOs. She spent the first half of her career in her native NYC and the second in London, having moved to take on the role of Head of Planning across the Reckitt Benckiser brand portfolio at Havas. At Fold7 Yelena pushes brands to be smarter and more agile, with a belief that technology enables creativity, rather than replaces it.