Tony Mattson, Author at MediaCat

Tony Mattson

As Head of Strategy at Havas Media Group, Tony is responsible for overseeing and elevating the quality of the strategic thinking and work from across the agency. Alongside his day job, he is working to promote and progress the sustainability agenda both through the agency and for the industry as a whole.

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What if agencies were more like plants?

From embracing flexibility to being a genuine force for good Tony Mattson, Head of Strategy at Havas... 11.04.2022

The climate crisis represents an opportunity for transformation

From creative storytelling to supply chain transparency, Tony Mattson, Head of Strategy at Havas Med... 14.03.2022

The new generation: a golden age of vitality

Marketing generations: blind spots and new perspectives

Q&A: How can cities support creatives?

Generational bracketing risks blinding us to nuances of audiences

Sonder predicts growth for owned media in 2025

Meta names Derya Matras as VP of EMEA

WARC identifies five trends that will impact marketers in 2025

Viewers moved by ‘beautiful’ Xmas ad from…err…FatFace?

Sam Missingham introduces Meet The Booktokers

Future of Media: Key takeaways

Talking next gen influencers with We Are Social

Beastie Boys, lemons and wonderful things

The new generation: a golden age of vitality

Generational bracketing risks blinding us to nuances of audiences

Beyond cookies: identity at the heart of customer engagement

The new era of advergaming

Tony Mattson

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