MediaCat

The new generation: a golden age of vitality

Suzana Lay, 14.11.2024

Marketing generations: blind spots and new perspectives

Suzana Lay, 14.11.2024

Q&A: How can cities support creatives?

Suzana Lay, 14.11.2024

Generational bracketing risks blinding us to nuances of audiences

Suzana Lay, 13.11.2024
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Sonder predicts growth for owned media in 2025

Suzana Lay, 15.11.2024

Meta names Derya Matras as VP of EMEA

Suzana Lay, 14.11.2024

WARC identifies five trends that will impact marketers in 2025

Suzana Lay, 12.11.2024

Viewers moved by ‘beautiful’ Xmas ad from…err…FatFace?

Suzana Lay, 12.11.2024
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Marketing Generations
Out Of Touch
It's Fashion, Darling!
Doing Things Differently
All Themes »

Sam Missingham introduces Meet The Booktokers

Suzana Lay, 24.10.2024

Future of Media: Key takeaways

Suzana Lay, 17.10.2024

Talking next gen influencers with We Are Social

Suzana Lay, 07.10.2024

Beastie Boys, lemons and wonderful things

Suzana Lay, 27.08.2024
All Podcasts »

The new generation: a golden age of vitality

Suzana Lay, 14.11.2024

Generational bracketing risks blinding us to nuances of audiences

Suzana Lay, 13.11.2024

Beyond cookies: identity at the heart of customer engagement

Suzana Lay, 12.11.2024

The new era of advergaming

Suzana Lay, 11.11.2024
All Trends »

Suzana Lay

Head of Brand Team & Planning Director at The Grove Media

Suzana heads up the Brand Team at The Grove Media and oversees all the agency’s planning & insight output. A key part of her time is spent keeping abreast of new research and media developments to ensure that fresh thinking can be applied on a strategic and implementational level across all our clients. Suzana began her career in media at as Comms Planning Exec at Carat. She went on to be a planner MediaCom and Manning Gottlieb OMD, before joining Blue 449 as an account director. Suzana started at The Grove Media in 2017 and became Agency Planning Director in 2019. Suzana has worked with a wide variety of clients, including: Beko, HomeAway, Mars Food, VW, Save the Children, mk, Amtico, Daikin, and Animal Friends Insurance.

ALL ARTICLES

Rethinking brand and product media

'Doing things differently might not necessarily mean the latest digital platform'... 05.09.2024

Why traditional media is still so important in a digital world

It’s about how you use traditional and analogue with digital... 24.04.2024

Media and advertising in 2024: a real world approach

Focus marketing and messaging to provide real help for people... 14.12.2023

Why media isn’t fit for purpose if you’re an SME

The industry should recognise the value of the 99%, not the 1%... 29.08.2023

It’s not about the ‘one’, it’s about the many

Unless we make our industry more attractive our legacy will be stuck in the past... 01.06.2023

News brands have a healthy future, but it might be on TikTok

Suzana Lay explains why the advertising industry needs to stay on top of the changing news consumpti... 13.10.2022