Soydan Canbaz

Soydan Canbaz has 25 years of experience in communications. Working for a wide variety of international and Turkish brands throughout his career, he started his own PR agency Sobraz in 2013. His focus is Marcom, and he believes in the power of stories making the world go round and chooses Chief Story Officer as his title. He rejects the world “consumers” in his practice and goes for “humans” instead. Currently based both in İstanbul and The Hague, Soydan is married with two kids, a dog, and a cat. He likes collecting vinyls.