Simran Gill, Author at MediaCat

Simran Gill

Freelance Strategy Director

Simran was born in India, raised on the seas and bred in Singapore – and has worked on 3 continents. She’s a brand strategist & certified yoga teacher with a keen interest in the sticky issues of culture + diversity + inclusion, human behaviour, romance novels & true crime. She has a strong love for Jane Austen, music from the African subcontinent, taking too many photos of her dog & always putting the voices of consumers first

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Media planning: the art of not annoying your audience

'Go where the people want you'... 21.04.2024

Ads made by humans: how brands can build trust

The best way to be relevant, show your audience you truly understand... 15.02.2024

Employee burnout: what bosses need to do to act like they care

A note to bosses: accountability, recognition and praise... 23.10.2023

There’s no balance without empathy

The pandemic created a type of reprieve from the unnecessary noise... 13.09.2023

It’s only a truth worth considering if it’s sexy

We need to ensure that the voices of our consumers are represented. The more boring and drab they ar... 17.07.2023

The new generation: a golden age of vitality

Marketing generations: blind spots and new perspectives

Q&A: How can cities support creatives?

Generational bracketing risks blinding us to nuances of audiences

Sonder predicts growth for owned media in 2025

Meta names Derya Matras as VP of EMEA

WARC identifies five trends that will impact marketers in 2025

Viewers moved by ‘beautiful’ Xmas ad from…err…FatFace?

Sam Missingham introduces Meet The Booktokers

Future of Media: Key takeaways

Talking next gen influencers with We Are Social

Beastie Boys, lemons and wonderful things

The new generation: a golden age of vitality

Generational bracketing risks blinding us to nuances of audiences

Beyond cookies: identity at the heart of customer engagement

The new era of advergaming

Simran Gill

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