Sila Savas

Senior Planner at BLAB

Sila is an aspiring industrial engineer turned business administration graduate turned creative strategist driven by the daily “newness” of communications, who realized she could make a career out of being herself: being curious, helping others find clarity amidst complexity, and exploring why people behave the way they do.She holds degrees in Management Sciences and Entrepreneurship from Sabancı University, Business Administration from the National University of Singapore, and Creative Strategy from Miami Ad School Europe.As an enthusiastic creative strategist, Sila advocates for creativity and play, driven by her passion for communications, insatiable thirst for knowledge, and dedication to a growth mindset.Committed to setting high standards for both herself and the industry, she has earned recognition with 5 Effie awards at BLAB, where she contributed to the strategic direction of brands across diverse industries, including automotive, QSR, fintech, premium alcoholic beverages, and confectionary sectors. She has worked with well-known brands like KFC, MG, Diageo, and Shell, won the Cannes Young Lions Türkiye 2023 in the digital category, and served as a jury member for the Curious Felis awards.Sila continuously evolves as a strategist, bridging creativity and impact, fostering collaborative creativity, and integrating data, audience understanding, and intuitive thinking into a unified strategic approach.