Selin Persentili Aral

Founder of SP Branding

Selin Persentili Aral is an entrepreneur, global brand management and integrated communication consultant with 20+ years of experience working in New York, London, Istanbul, Abu Dhabi, and Dubai – holding a global, multi-cultural vision, experience and network.Selin is a former Global Director at WPP agencies in New York; including Wunderman, Y&R Brands and The Brand Union for 10 years. In 2010, she founded SP Branding – and since then has been working as an independent consultant mainly for funded start-ups, luxury lifestyle destinations, fashion and wellness brands.Selin has professional expertise in strategic management, partnerships and integrated brand communications – inclusive of branding, advertising, digital, traditional, direct, event marketing and PR – worked with fortune 100 companies, government entities, funded start-ups, independent lifestyle brands and world leading global brand and advertising agencies.Selin worked and collaborated with 40+ brands across a range of industries, including: Citibank, Microsoft, AT&T, AstraZeneca, Tourism and Development Investment Company (Saadiyat and Desert Islands), Sorouh Real Estate Development (Lulu Island), Mubadala, Narin Holding, The Leading Hotels of the World as well as working with independent brands; including Founders Forum, Mubi, Sumahan On the Water, Haute Retreats, Else, and Kiss the Hippo establishing them as global brands.In addition to her consultancy, in 2011, as an entrepreneur, Selin founded the first multi-brand online retail store, Opitipiti.com, for luxury kids-wear in Turkey. During this time worked with and represented award-winning retail brands including: Marie Chantal, Rachel Riley, Munster Kids and more. Sold the assets of the company in 2014.Selin Persentili Aral also has a passion for studying human behavior and integration of body, mind and spirit. She is a Certified Wellness coach, Yoga Alliance and Pilates teacher, Meditation and Mindfulness coach.Combining her expertise in strategic brand communications and passion for wellbeing; since 2016 she has been collaborating with brands to integrate wellness and sustainability into their offerings and brand values.Selin is involved with non-profit organizations; she is a Global Brand Ambassador for Global Wellness Institute (GWI) , Global Wellness Day and Yuvam Dunya: organization for creating awareness on climate change and sustainability.She is also a regular writer for digital publication platforms MediaCat and LivetoBloom. Graduated from University of Virginia in Economics, Selin has also been studying positive psychology and neuroscience from UPENN and UCLA.