Rob Estreitinho

Founder of strategy studio at Salmon Labs, publisher of newsletter Salmon Theory

After 15+ years in global agencies like VCCP, Rob founded his own studio under the belief that traditional agencies' strategy work has become too over-seasoned and over-cooked, with limits its power to spark action. He now makes a living by running strategy sprint sessions, workshops and training for marketing teams.Rob is also an unofficial OOH nerd who believes great posters, like great social posts, can pay off for marketers while reducing visual pollution for the rest of us.