Pete Gibbons

Co-founder of Formidable

Pete Gibbons is co-founder of social-first creative agency, Formidable. Pete has spent over two decades creating content for the evolving digital landscape, from the early days of YouTube to the current growth of Tik Tok. Prior to founding Formidable, he was a producer at the BBC, Head of Content in the launch team of COPA90, and produced the UK’s first scripted content series for social media, BAFTA nominated internet drama, KateModern. Since founding Formidable, Pete and co-founder Nik Selman have curated a supergroup of creative specialists who have developed brand campaigns for the likes of David Beckham, Amazon, LEGO and Team GB.