Oli Saunders

Global Head of Addressability and DCO at Wavemaker

As Global Head of Addressability and DCO at Wavemaker, Oli Saunders oversees the group’s personalisation-at-scale proposition. He also sits on the Steering Committee of the Addressable Content Practise, GroupM’s joint venture with Hogarth, the production powerhouse. Prior to this, he was a strategic advisor to GroupM’s DCO agency within Choreograph, before which he was the global chief product officer at Omnicom’s DCO house, Adylic. This spell in the media industry came after 12+ years in investment banking, where Oli was the global head of alpha capture in Deutsche Bank’s Global Markets division (a quantitative, systematic discipline of finance), as well as spending time in equity advisory. He studied English Language and Literature at Nottingham University and is a photographer/videographer and jazz pianist and classical cellist when out of the office. The blend of a background in data and creative disciplines lends itself well to addressability, and the models observed in the quantitative finance ecosystem help to inform an insight into media’s future.