Neeraj Sharma

Senior Vice President, Strategy at L&K Saatchi & Saatchi, Mumbai

Neeraj is often baffled by the dichotomy of human behaviour – how intelligent and how stupid we all are at the same time. He believes that this should be the bedrock for any brand or communication strategy. He is a big proponent of calling people, people and not consumers. See them in 3D and a beautiful picture emerges, giving you a strategy that works