Mohammad El Tayech

Strategic Planner, TBWA\RAAD

Upon completing his master’s degree in business & data analytics, Mohammad joined TBWA\RAAD as a strategist in 2021, where he brings fresh insights and perspectives as the youngest member of the planning department. In just under two years of advertising experience, he has acquired extensive knowledge in sectors such as telecommunications, banking, automotive, and healthcare, and currently works with leading brands in the Middle East, including MAX Fashion, McVitie’s, and Ulker