Michael Chadwick

Head of Strategy and Experience, at Cheil UK

Michael leads the strategy function for Cheil UK, heading up multi-disciplinary teams covering brand, CX, UX, and commerce domains.Originally hailing from the UK, Michael has lived in and learned from three different regions (Europe, APAC, and North America), and worked in-depth across all.With a background in both agency and client-side roles, he has hands-on experience leading some of the world’s most powerful, dynamic and meaningful brands. He’s helped to drive brand and customer experience globally for organizations like Samsung, Mondelez, Singapore Airlines and Unilever.He is a regular industry speaker, contributor and judge at effectiveness and strategy awards, previously serving as a jury member for the Cannes Lions for Creative Effectiveness, and for the IPA Effectiveness Awards in the UK.