Matthew Waksman, Author at MediaCat

Matthew Waksman

Matt Waksman, Brand Strategy Partner at Ogilvy UK.Matt is an IPA Gold winning brand strategist, writer, and speaker at Ogilvy UK.He is a guest lecturer in the MA course in Strategic Communications at Kings College London, and is part of the IPA 10x team helping British industry bounce back after Covid.Outside of advertising he co-runs one of London’s most popular LGBTQ+ club nights, manages a free creative retreat, and volunteers with a number of grassroots LGBTQ+ charities.

It’s the hyperreal thing

Q&A: YouGov on the ad preferences of the generations

Knowledge of awe gives brands a route map to success

The end of the Gen Z sex recession is here

Next-Gen Media launches programmatic DOOH

Audience Store and Fenestra join forces

Trainline launches new media offer

Sonder predicts growth for owned media in 2025

Talking regenerative brand design with Bob Sheard

Simon Akers and Jaz Poke on neurodiversity in media

Sam Missingham introduces Meet The Booktokers

Future of Media: Key takeaways

Knowledge of awe gives brands a route map to success

The end of the Gen Z sex recession is here

Designing spaces for football’s fashion love-in

The new generation: a golden age of vitality

Matthew Waksman

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