Matt Rhodes

Chief Strategy Officer at House 337

Award-winning advertising CSO at House 337, Matt leads the team of strategists covering brand planning to data analytics, connections planning to influencer marketing strategy. Focused on leading projects that change behaviour and reach diverse audiences, from recruiting more underrepresented and female young people to the RAF; to leading work for the English Cricket Board to launch The Hundred to new audiences; increasing playing behaviour for Candy Crush and helping My Little Pony appeal to dads and boys as much as it does to mums and girls. Leading the LGBTQ+ network at the agency, Matt is a champion of developing a culture of inclusion in advertising.