Lydia Martin

Senior Strategist at The Kite Factory

As a Senior Strategist at The Kite Factory, Lydia is responsible for distilling insights from a range of quantitative and qualitative tools to create compelling media strategies for clients. She has over seven years of experience in paid media, having started her career in digital planning and buying, before joining The Kite Factory in 2022 to pursue her passion in strategy & planning. Alongside client strategy, Lydia has led research projects on industry topics such as Attention and has collaboratively produced whitepapers on under-represented audiences including Over 50s and most recently, Midlife Women.