Lea Karam

Consulting Director at Behave

Lea is a multi-award-winning behavioural scientist and leading expert in consumer behaviour. Since Behave's inception, she’s championed behavioural science adoption, transforming complex concepts into powerful, tech-driven interventions across diverse markets. Recognised as a top global expert by Inside Behavioural Economics, she’s also a Campaign Media Week 30 Under 30, and Management Today 35 Women Under 35 honouree, underscoring her significant industry impact.Lea’s client roster is diverse and expands across many sectors, with clients such as De’Longhi, Paysafe, Investec, The Financial Times, The British Council, TikTok,and Amazon. Prior to Behave, Lea developed her credentials from global strategy experience at BBDO and Publicis, working with the likes of PepsiCo, Visa, and Mars.