Lakshmi Iyer

Socio-cultural observer, Brand strategist

Based in India, Lakshmi enjoys observing culture and at the moment is deep into how the zeitgeist impacts content and the other way round. For over two decades in the brand and communication strategy space, she has built culturally relevant narratives for established brands and start-ups. A research nerd, she has to consciously pull out of rabbit holes she keeps digging herself into! India fascinates her, people intrigue her, books give her comfort, and she thinks she can’t survive without cinema and TV. She learns Indian classical music — to her music is meditation.