Do fandom, not fame

'We're living in an age of fandom'... 16.07.2024

Digital archive: an internet that never forgets

'Creators are revamping forgotten lexicon and characters of old culture'... 09.04.2024

Gaming strategies: where do brands go from here?

Huge fanbases? It's no wonder brands are into gaming... 13.12.2023

Unmasking women’s pleasure

Brands advocate for realism, but what about sexual health?... 06.11.2023

He-peating campaigns: can we just stop?

Brands trying to get people caring about women's issues... 09.10.2023

Brands, and the ugly truth about the Women’s World Cup

Kate Knowles on how brands have a part to play in its success... 10.07.2023

Eco-dread creators are sparking joy through nature

What can sustainable brands learn from this joyful activism?... 19.06.2023

Brand legacy crafting is too often used to hide evil

Storytelling works, and can be a tool for progressive brands... 10.05.2023

Youth-washing and discontent

Advertising should be more White Lotus than Best Exotic Marigold Hotel... 13.04.2023

Startup brands need to kill mindless data worship

And they may have no choice, writes Kate Knowles... 14.03.2023

All this AI chat gives me hope for sharper briefs

What conversational AI can teach us about working better with humans... 28.02.2023

Kill demographics and community-led targeting to create new truths

Look at values and attitudes and get voices in... 19.01.2023