Josefine Billström Raasakka

Founder at The Curious Advisor

Josefine is a marketing & digital transformation advisor. With over 16 years of experience in marketing she spent the first 10 years at Ogilvy and the award-winning Swedish agency INGO as Head of the Strategy where she worked with everything from brand development to packaging design and advertising campaigns. She spent the next 6 years in tech at Meta (Facebook, Instagram, WhatsApp, Threads) as a creative strategist. She worked closely with some of the largest brands and agencies in the Nordics on how they could use Metas’ platforms to connect with, and drive value for their customers. She had the opportunity to test, learn and innovate with everything from performance, digital brand and influencer marketing to experimenting with AR, VR, NFTs and AI.In January 2024 she left Meta to start her own company – thecuriousadvisor.com