Jonathan Fraser

Chief Strategy Officer at Trouble Maker 

As a strategist previously at OMD, Rocket, Goodstuff, Naked, Leo Burnett, Ogilvy, Holler and Exposure, Fraser (as everyone calls him) has developed planning skills across media, creative, digital and PR.Fraser has created a wide range of non-traditional work due to his full-service thinking, such as re-introducing Alan Partridge to the world in Foster's ‘Mid-Morning Matters’ content series and creating the UK's first UGC sponsorship campaign for Virgin Media. Fraser also helped reinvent the Champion clothing brand, gave McDonald's a credible role for their 2012 Olympics campaigning and challenged gender stereotypes for P&G’s Always brand with #likeagirl.