John Ridley

Film Partnership Consultant at Pearl & Dean

John Ridley began his career in film and cinema in the late 90’s, initially helping set up the Sponsorship & Promotions team at Carlton Screen Advertising at a time when cinema advertising just consisted of the standard ad reel. Developments there included the introduction of Gold and Silver spots, seasons and strand sponsorships and experiential activations in-foyer.  Later he set up the Film Partnerships division at Carlton working closely with all the major US studio’s to bring brands closer to film through product placement, on-pack promotions, above the line partnerships and Premiere sponsorships; this is now the focus of his own business which he’s been running for over 10 years in partnership with iconic UK cinema sales house Pearl & Dean, where significant successes include film partnerships for brands as diverse as Marks & Spencers, Samsung, Boots, Malibu and EDF Energy.